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Investment Approach


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Investment Approach


Ferncroft Capital seeks attractive, risk-adjusted returns on retail, office, industrial and multifamily assets with current income and long-term capital appreciation in the Southeast.

The firm targets assets in "A" locations where active management, local market knowledge and relationships add value throughout the term of investment.

The proven stability of our assets and the continued growth of the Southeastern region provide a strong foundation for value creation. The firm's goal is to maximize investment returns and exceed the expectations of our partners on all levels of property ownership.

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Investment Criteria


Investment Criteria



Value-Add Assets

Challenged assets or portfolios in B+ or better locations

Significant vacancy or near-term turnover

Ability to reset below market rents or sell outparcels

Potential to renovate or redevelop assets

Assets priced below replacement cost

Core / Core-Plus Assets

Stabilized occupancy

Class B+ or better

At or below market rents

Multi-tenant preferred with largest tenant less than 50% of GLA

Potential to incorporate minor strategic improvements

Infill assets with high barrier to entry

 


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Investment Platform


Investment Platform


Ferncroft Capital, through its deep relationships, reputation, and entrepreneurial approach, has created one of the most active private investment platforms in the Southeast.

The firm's longstanding relationships with various capital sources, brokers and sellers allows the company to quickly move on any asset in its targeted markets.

Ferncroft's best-in-class service partners provide institutional quality asset management capabilities and the ability to create value through renovation or redevelopment.  Its boutique size and resulting agile investment platform allows for principal interaction on every asset.